Last Updated: 21 Oct 2025

1. Introduction

Welcome to SMM Zest. We operate the website SMM Zest.com (the "Site") and the SMM Zest AI-powered social media management platform (the "Service").

We are committed to protecting your privacy and handling your data with transparency and security. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site and use our Service.

By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect several types of information to provide and improve our Service to you.

• Personal Information: When you register for an account, we may ask for information such as your name, email address, company name, and billing information.
• Social Media Data: To provide our core Service, we may collect and store data from your connected social media accounts. This includes, but is not limited to:
  • Profile information (e.g., username, profile picture, follower count).
  • Content you post, schedule, or analyze through our platform.
  • Engagement metrics (likes, comments, shares, etc.).
  • Access tokens required to perform actions on your behalf, as authorized by you.
• Automatically Collected Information: When you use our Service, we automatically collect data such as your IP address, browser type, device information, pages you visit, and the time and date of your visits. We use cookies and similar tracking technologies for this purpose.
• AI and Content Data: We process the content you input into our Service (e.g., post drafts, captions, images) using AI models to provide features like optimization, scheduling suggestions, and performance analysis.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Maintain the Service: To create your account, authenticate you, and deliver the core features of SMM Zest, including scheduling, analytics, and AI-powered content optimization.
• To Improve Our Service: To analyze how users interact with our Service, develop new features, and enhance user experience.
• To Communicate With You: To send you service-related announcements, technical notices, updates, security alerts, and support messages. With your permission, we may also send you marketing and promotional communications.
• For Customer Support: To respond to your comments and questions and provide customer support.
• For Billing and Payments: To process transactions, send invoices, and manage your account.
• To Ensure Security: To monitor and protect the security of our Service, detect and prevent fraud, and address technical issues.

4. Legal Basis for Processing (For EEA/UK Users)

If you are located in the European Economic Area (EEA) or the UK, we process your personal data based on:

• Performance of a Contract: To fulfill our obligations under our Terms of Service with you.
• Legitimate Interest: For our operational purposes, security, and marketing, where our interests are not overridden by your data protection rights.
• Consent: Where we have obtained your clear, affirmative consent for specific processing activities (e.g., certain marketing communications). You may withdraw your consent at any time.

5. How We Share Your Information

We do not sell your personal information. We may share your data in the following limited circumstances:

• With Your Consent: We will share your social media data and content with the specific social networks you have authorized us to access.
• Service Providers: We employ trusted third-party companies to facilitate our Service (e.g., cloud hosting, payment processing, customer support, analytics). These providers have access to your data only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Legal Obligations: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new entity.

6. Data Security

We implement industry-standard administrative, physical, and technical security measures designed to protect your personal information from unauthorized access, loss, or alteration. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

7. International Data Transfers

Your information may be transferred to —and maintained on— computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy, such as using Standard Contractual Clauses approved by the European Commission.

8. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access and Portability: The right to request copies of your personal data.
• Rectification: The right to have any inaccurate or incomplete data we hold about you corrected.
• Erasure ("Right to be Forgotten"): The right to request that we delete your personal data.
• Restriction of Processing: The right to request that we temporarily or permanently stop processing all or some of your personal data.
• Objection to Processing: The right to object to our processing of your personal data.
• Withdraw Consent: The right to withdraw your consent at any time where we relied on consent to process your data.

To exercise any of these rights, please contact us using the details at the end of this policy.

9. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required to comply with our legal obligations, resolve disputes, and enforce our agreements.

10. Children's Privacy

Our Service is not directed to anyone under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, your data, or your rights, please contact us at: